In this globalized world our western hunger to buy cheap drives almost ALL clothing labels (for example Torrid) to resort to getting their stuff produced off shore like in China’s sweat shops.

Every time we in the west hit up a killer bargain, globalization is doing its dirty job by fucking over those creating our garments off shore.

It’s hard to be a wrench in this system, but we are trying. That’s why our stuff is sweat shop free. For Heart Attack Culture, that means it’s all dyed, manufactured and hand silk screened in Toronto by small family businesses.These local companies all struggle to stay in business in the shadow of off shore production. We also hire predominately queers and give them the opportunity to make a fair wage. Our stuff is wearable fat activism, a labor of love made by fatties for fatties.

Heart Attack Culture wants to Big Up all you all who ever been called Fatso, Porkers, Blimps, Thunder Thighs, Chunkers, Wide Loads, Tub o’ Lards, Heffers, Blubber, Butter Balls, Chubsters, Mac Trucks and the likes.

Heart Attack Culture instigates you to give a Roly Poly middle finger to the haters that are all up in your chubb!

Heart Attack Culture is launching its gluttonously decadent visual Take Back that Revels in your Rolls.  Here is to “Keeping Your Chins Up” and Owning it!